951.352.3773   |   9426 MAGNOLIA AVE. RIVERSIDE, CA 92503
Tue-Fri: 11am - 6pm | Sat: 11am - 5pm | Sun-Mon: Closed


Webster's Dictionary describes confidence at "A trusting relationship." At K Norris Jeweler, owner Keith Norris and his G.I.A, trained staff, have served the Inland Empire for over 40 years. "We recognize the importance of building our business one customer at a time, developing relationships that will last from generation to generation." Confidence means setting standards which far exceed the competition. Our customers have come to depend upon us and expect consistency in all that we do. Confidence means providing an extensive collection of the most state- of- the- art fine jewelry styles, custom design techniques, repair options and educational materials.

We feature many of the worlds most celebrated designers including Knorris, Scott Kay, Natalie K, Gelin Abaci, Demarco and much more. Our bridal department features traditional, contemporary and vintage engagement and wedding rings of platinum, 18 karat and 14 karat white and yellow gold, and titanium for both men and women. Certified loose diamonds, colored gemstones and custom mountings are our specialty!

We also provide an extensive selection of designer watches including TW Steel and Giantto. Confidence means that our pricing is competitive while our quality of workmanship is unsurpassed. We won't compromise in this area and we go to great lengths to help our customers understand the difference. Confidence means that, as your family fine jeweler, we are here to assist you with all your fine jewelry needs. We will solder your chain, replace a watch battery, restring your heirloom pearls, clean your jewelry (complimentary of course), provide insurance appraisals, special order and gift wrap for the man or woman on the go!...

Norris Jewelers

Your Jeweler For Life!!!

Our Certified Gemologists

When shopping for your fine jewelry, look for jewelers who have earned the titles Registered Jeweler (RJ), Certified Gemologist (CG), or Certified Gemologist Appraiser (CGA). They are specially trained in diamond grading and/or gem identification, synthetic gemstones, known enhancements, and jewelry care. A CGA has both gemological and appraisal education and can establish values for your jewelry and obtain documentation suitable for insurance coverage.

A gem is a valuable and beautiful object fashioned from materials of nature and used primarily in jewelry. These materials are usually crystalline minerals mined from the earth. Non-crystalline minerals such as opal and obsidian, and biological materials such as amber are also used to fashion gems. The raw material, whether crystal or otherwise, is shaped and polished to bring out its inherent beauty and to render it into an attractive and usable shape. The three most important criteria of gems are that they be beautiful, rare and durable.

Questions? Need a Private Showing?

Our friendly and knowledgeable customer service experts are always here to help with your questions. In-store appointments and private showings available now.


Diamond Education | Understanding the 4Cs

Diamond CUT

Diamond CARAT


Diamond COLOR

Choosing The Right

Learn more...

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